ARTIST BIO

Short Bio:
Alla Asatryan is a London-based Armenian singer-songwriter blending cinematic pop with urban, Middle Eastern, and South Asian influences. Born in Poland to Armenian parents, she creates emotionally driven music that bridges cultures, combining atmospheric production, sensual vocals, and visually rich storytelling.

Following her debut EP Hayuhi, Alla enters a darker and more contemporary sonic space with her latest single Touch — a hypnotic late-night track created in collaboration with Rishi Rich that fuses pop, urban rhythms, and Eastern-inspired textures into a bold new sound.

Extended Bio:
Alla Asatryan is a London-based Armenian artist whose music blends cinematic pop with urban, Middle Eastern, and alternative R&B influences. Born in Poland to Armenian parents, her sound reflects a multicultural identity shaped by emotion, atmosphere, movement, and visual storytelling.

She first introduced her artistic world through her debut EP Hayuhi, a project exploring identity, femininity, and cultural influence through a fusion of modern pop and Armenian elements. Now, with her latest single Touch, Alla enters a more sensual and internationally driven era of her artistry.

Created in collaboration with acclaimed producer Rishi Rich, Touch combines hypnotic rhythms, sleek pop production, and Eastern-inspired textures with intimate vocals and cinematic visuals. The track showcases a more confident and playful side of Alla’s artistry while maintaining the emotional depth and strong visual identity that define her work.

Alongside her music, Alla continues to build a visually immersive artistic universe influenced by fashion, movement, and multicultural sound — positioning her as an emerging voice bringing a fresh cross-cultural perspective to contemporary pop.